Aesthetics and cosmetic medicine are consistently moving towards an interesting fusion, with the professional divide becoming progressively more blurred. While each sector has its own scope of practice and qualification requirements, the compatibility of the different modalities is opening incredible opportunities for business growth and expansion. However, there is a real art in the smooth and successful transition from one modality to another. Whichever way you look at it, these changes are consumer-driven, and studies confirm that they will continue to grow. Regardless of the status of the economy, Francesca Webster is a serial entrepreneur and a successful businesswoman who has developed business models within the beauty and aesthetics industry achieving multi-million-dollar annual turnovers. In this lecture you will learn:
- Understanding the new consumer mindset and how it has changed in recent years
- Creating an effective blend of skin, wellness, and cosmetic medicine services
- Areas to consider in creating your competitive advantage
- Opportunities and risks
- Understanding the effective pacing of progress
