Essentialism – understanding the new black of audience behaviour

Essentialism is the new frontier principle of audience behaviour borne out of the seismic shift in the way we live, work and play, brought about by the COVID-19 crisis. Communities have needed to adapt dramatically to the unfolding pandemic, finding a new rhythm in all facets of life, albeit still with a dose of the uncertainty of what lies ahead. Most have needed to pare back to what is absolutely essential in life – people, time spent and consumption, either out of necessity or a desire to take the opportunity to reset, in this once-in-one-hundred-year great reset moment. Join leading branding and business development expert Gillian Fish, as she unfolds what is Essentialism and how it impacts your brand. This information will help you leverage the principles for better client engagement and business growth.

In this lecture you will learn:

  • Essentialism the new frontier of wellbeing
  • Macro and micro-trends influencing this philosophy
  • What actions we need to take to drive audience engagement, brand growth and ROI
  • 10 Essentialism Checks to ensure your Marketing is audience-relevant
About Gillian Fish

Gillian Fish is the founder of The 6AM Agency and author of Good + Well; 25 World Experts Share Their Secrets to Wellbeing, and her second and highly successful book Resilience, which she launched during the traumatic events of COVID-19.  She is a Creative Communications leader with a passion for building businesses, stemming from a 30+ year career in publishing and agency ownership. Prior to migrating to Australia, Gillian was Managing Editor of one of South Africa’s leading lifestyle magazines.

Gillian launched The 6AM Agency (formerly Brand New Solutions) in 2002, realising a lifelong entrepreneurial dream of building and owning her own business. Today, the firm is acknowledged as a leading modern creative communications agency, with a deep specialisation in wellbeing and good living and heritage in earned and owned, across creative, PR, Social and Digital. Gillian is invited to speak at industry conferences both locally and internationally; most recently at Vitafoods Asia and Naturally Good Expo in Sydney, about how to achieve best in class results leveraging Earned, Owned and Paid in the wellbeing and good living sectors including complementary medicine, fitness, food, beverages, and raw material suppliers. The agency is proud to represent world-leading brands that span across Australia, USA and Japan.